After we had finished tightening up the branding and positioning of the network, there was one more job to do: A+E asked us to make it all come to life with a brand anthem spot befitting the new mantra, "Life Is Entertaining". We dove head first in to a mile-high pile of hard drives containing every frame of their incredibly diverse content, and we came out the other side with a real rallying cry for the entire family of networks. Remember Aragorn's speech at the gates of Mordor? Kinda like that.