NBC Sports came to us to produce the first round of their massive global marketing campaign to launch the 2012 Summer Olympics set in London. The project involved several hurdles. (Oh come on! You can’t expect us not write that.) With a short lead-time, production was literally a race to the finish line. The first challenge involved ingesting and reviewing hundreds of hours of footage from the previous Summer Olympics held in Beijing. A small army of writers wrote dozens of scripts that were narrowed down, and we began editing day and night. We delivered the campaign the day before they were set to air – during the annual live telecast of the Macy’s Thanksgiving Day Parade.